And the pink little thing matches my phone!
I've noticed that cell phone charms/straps are super popular, but you don't see them as much here. Every year I am in Japan I see people selling and buying all sorts of cell phone charms... at specialty shops, boutiques, raman shops (that have realistic miniature ramen bowls on the charms), as well as temples and city/town halls... Sanrio would also have Hello Kitty dressed up to represent different parts of Japan. They were so cute!
I did see people putting way too many charms on their cell phone, where the charms themselves were larger than the phone. I think it's a bit overdone. I do like this cell phone charm a lot. It makes my phone not as "naked" as it seems to be.